Degree Spotlight: Digital Marketing Master's at Full Sail University
Published on Sep 3, 2021 by Bridgette Cude
The Digital Marketing Master of Science Degree at Full Sail University
The Digital Marketing master of science degree at Full Sail University is made for students who want to learn practical skills for an industry that doesn't slow down. "In this program, you'll explore digital marketing from a strategic standpoint; specifically, you'll focus on how to develop a comprehensive, integrated marketing plan," says Program Director Rob Croll.
Some highlights of the program include:
- Advanced Search Engine Optimization: You'll learn methods in keyword research, onsite optimization, and link building.
- Digital Storytelling & Branding: This course will teach you how to define a brand's voice and use storytelling to build stronger relationships with customers and clients.
- Digital Analytics & Optimization: You'll create a measuring system to determine the metrics that matter for a company's success.
"Unlike other marketing graduate programs that focus heavily on theory and only touch upon practicality, the [Digital Marketing master's] program makes every class hands-on and immersive," says Rob.
At Full Sail, our emphasis on real-world education and first-hand learning means you won't just read about these concepts. Students in this program work on projects using their own case studies. You'll choose a company or organization at the beginning of the program and work with them throughout your degree to apply what you're learning to real business scenarios.
For your final project, you'll complete a digital marketing campaign for your case study that includes competitor research, SWOT (strength, weakness, opportunity, and threat) analysis, and digital marketing strategy. You'll also analyze the company's current website, social media presence, and existing SEO activities.
"This project provides a strong example of the work you are capable of as a digital marketing professional," says Rob. "When you graduate, this portfolio piece will set you apart from your competition."
Our Digital Marketing graduate program is designed to prepare students for digital marketing positions as directors and managers. Graduates have also gone on to become entrepreneurs and freelance consultants, as well as opening their own digital marketing agencies.
"Digital marketing is an increasingly growing field with no signs of slowing down," says Rob. "This opens many doors for you as a digital marketing professional especially since organizations of all sizes need the services that you will be able to provide."
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