Full Sail University offers students interested in business an opportunity to think about and approach a range of industries through a different lens. Whether you’re looking to lead an upcoming artist to stardom or take the esports industry by storm, Full Sail can teach you how to develop the right skills and make the real-world connections you need to make your dreams a reality.

Entertainment Business

By exploring entertainment business at the undergraduate level, students will arm themselves with essential business and management knowledge, including marketing, global media management, event management, and professional selling in the entertainment industry. The project-based environment models real-world professional scenarios.

Entertainment Business Master’s

The Entertainment Business master’s program provides an advanced look at the business and management skills required to succeed in the entertainment industry. Students learn about financial planning, publishing and distribution, contract negotiation, and study top executive strategies. The program concludes with a final project and the development of a formal business plan.

Music Business

Students who study music business will learn all about what happens behind the scenes in music, from marketing and publishing to artist management. They’ll discover how the business side of the music world works and what they can do to make their mark in this highly competitive industry. The skills taught here can also be applied to the film, television, video game, and sports industries.

Business Intelligence Master’s

The Business Intelligence master’s degree program teaches students how to collect and analyze large datasets and create visual representations of essential information for a wide range of industries. You’ll also get a chance to practice these skills through several capstone thesis projects designed to enhance your business-focused storytelling skills.

Digital Marketing

Full Sail students who study digital marketing at the undergraduate level will learn to combine digital solutions with the world of marketing while fostering the right professional conversations and narratives. Students can learn how to develop dynamic content and provide clients with search engine optimization and analytics.

Digital Marketing Master’s

If you’re looking to enhance your knowledge of the multichannel marketing world, the Digital Marketing master’s program might be right for you. This graduate program teaches the fundamentals of web culture, search engine optimization, and how to analyze consumer behavior patterns. Students also learn how to strategically target customers and provide a return on investment for clients.

Game Business & Esports

If you’re business-minded and passionate about gaming and esports, studying game business and esports will teach you strategic, community-centered, and revenue-boosting skills that help you tackle the business side of gaming. This versatile degree program allows students to gain marketable business acumen and develop a deep understanding of gaming culture.

Innovation & Entrepreneurship Master’s

The Innovation & Entrepreneurship master’s program guides students through the business creation process, from developing novel and innovative ideas to completing real-world projects. Students explore aspects of product design and development, learn how to incorporate relevant technology into their ventures, and review case studies of innovative business strategies.

Sports Marketing & Media

Are you a die-hard sports fan who is also interested in the business side of the sports industry? If so, learning about sports marketing and media could be a good fit. This collaborative, project-based area of study teaches the essentials for getting involved in the business of sports, from the study of business models and mobile technology to creating, distributing, and marketing content.