Full Sail University recently teamed up with the Orlando Magic to provide new opportunities for current students to develop original content for the organization and its events.

Students from the Film, Digital Arts & Design, and Recording Arts degree programs have recently gotten the chance to produce, shoot, and edit videos that have been screened during Magic games and special events on the Amway Center's Magic TV, as well as on OrlandoMagic.com, the team's official website. These videos include promotional commercials with STUFF the Magic mascot, as well as videos promoting the winners of Full Sail's recent Magic National Anthem Contest, which provided two students with the grand prize of singing "The Star-Spangled Banner" at two Magic games.

"Our relationship with the Magic provides a really unique opportunity for students to apply their learned skills in real-time media situations for professional productions," says Josh Mora, Program Director for the Sports Marketing & Media bachelor’s degree program. "These are great materials for demo reels, resumes, and portfolios. And not only do they have the opportunity to work on these projects, but they also are able to perform work under the oversight of people who could potentially become their employers. The networking opportunities are great."

Students also recently shot the Orlando Magic-sponsored UNCF All-Star Classic Game, which featured the top boy and girl basketball players in Orange County. That footage will then be edited by students and shown at future Magic events. Plans are also in the works to also involve Game Development and Web Design & Development (now called Web Development) students in the redesign of the Magic's Stuff website.

"Because the projects are so diverse, we're really able to allow students to figure out what kind of work they enjoy doing, whether it's creating film properties, web properties, or working with the venue" Mora says. "There are plenty of media opportunities that we can offer that most other schools cannot."